Following the Trend: Sustainable Fashion 2024
By Dr. Marchette Richardson-Smith
Copa Style Magazine Lifestyle Columnist
By Dr. Marchette Richardson-Smith
Copa Style Magazine Lifestyle Columnist
The rise in consumer consciousness and the increasing demand for sustainable fashion have been consistent. Present-day consumers are highly aware of the environmental and social repercussions of their purchasing choices. Many consumers actively seek out brands that prioritize sustainability and resonate with their ethical values, they are willing to invest more in eco-friendly products. This evolving consumer behavior poses both challenges and opportunities for apparel retailers, underscoring the importance of integrating sustainable practices and providing eco-friendly fashion alternatives. Consumers are not alone in their quest for sustainable merchandise, many a-list celebrities are rallying the troops and charging, full force, towards eco-friendly merchandising
Angelina Jolie
The Oscar-winning actress, Angelina Jolie laid claim to a new retail space (located in the SoHo district of New York City), and introduced us to her latest endeavor, Atelier Jolie. Atelier Jolie is a sustainable clothing line created in collaboration with former Chloé creative director Gabriela Hearst. The collection predominantly features neutral tones and essential pieces: a tan camisole adorned with a scalloped neckline, minimalist dresses, opulent layered garments, a finely tailored black blazer, a crisp white suit vest, and a sweeping dark velvet cloak. There are also standout pieces, such as a white tank top, inspired by an embroidered cotton dress from Jolie's childhood, which she continues to wear as a shirt to this day. Notably, the line boasts a composition comprising at least 80 percent lower-impact materials, such as certified wool, organic silk, organic crepe de chine, and repurposed deadstock fabrics.
Jolie is currently planning an upcoming collection that will serve as a tribute to eveningwear, featuring elegant silhouettes that mirror Jolie's own red-carpet fashion. Envision gowns that flow effortlessly, drawing inspiration from the hues of twilight skies, and boasting textures that narrate tales of opulence and comfort. Furthermore, Jolie's collaboration will direct proceeds towards establishing apprenticeships for tailors and artisans at Atelier Jolie, thus nurturing the growth of future generations of skilled artisans.
The Oscar-winning actress, Angelina Jolie laid claim to a new retail space (located in the SoHo district of New York City), and introduced us to her latest endeavor, Atelier Jolie. Atelier Jolie is a sustainable clothing line created in collaboration with former Chloé creative director Gabriela Hearst. The collection predominantly features neutral tones and essential pieces: a tan camisole adorned with a scalloped neckline, minimalist dresses, opulent layered garments, a finely tailored black blazer, a crisp white suit vest, and a sweeping dark velvet cloak. There are also standout pieces, such as a white tank top, inspired by an embroidered cotton dress from Jolie's childhood, which she continues to wear as a shirt to this day. Notably, the line boasts a composition comprising at least 80 percent lower-impact materials, such as certified wool, organic silk, organic crepe de chine, and repurposed deadstock fabrics.
Jolie is currently planning an upcoming collection that will serve as a tribute to eveningwear, featuring elegant silhouettes that mirror Jolie's own red-carpet fashion. Envision gowns that flow effortlessly, drawing inspiration from the hues of twilight skies, and boasting textures that narrate tales of opulence and comfort. Furthermore, Jolie's collaboration will direct proceeds towards establishing apprenticeships for tailors and artisans at Atelier Jolie, thus nurturing the growth of future generations of skilled artisans.
Rosario Dawson and Abrima Erwiah
Rosario Dawson and Abrima Erwiah joined forces to establish Studio One Eighty Nine as a catalyst for societal transformation. This luxury fashion brand's assortments are crafted in Africa by adept artisans who honor time-honored techniques such as indigo dyeing, weaving, and batik. Beyond fostering artisanal partnerships, Studio One Eighty Nine leverages its platform to uplift African communities by fostering employment opportunities, advancing education, and providing skills training. As the brand expands, Dawson and Erwiah are actively exploring the comprehensive sustainability of their collections.
Rosario Dawson and Abrima Erwiah joined forces to establish Studio One Eighty Nine as a catalyst for societal transformation. This luxury fashion brand's assortments are crafted in Africa by adept artisans who honor time-honored techniques such as indigo dyeing, weaving, and batik. Beyond fostering artisanal partnerships, Studio One Eighty Nine leverages its platform to uplift African communities by fostering employment opportunities, advancing education, and providing skills training. As the brand expands, Dawson and Erwiah are actively exploring the comprehensive sustainability of their collections.
Nikki Reed
Nikki Reed, known for her role in 'Twilight,' has made a name for herself in the sustainable jewelry market. BaYou with Love, embodies a lifestyle ethos centered around sustainable and ethical practices in fashion and production across jewelry, clothing, home goods, and beauty products. Spearheaded by designer, actress, and environmental advocate Nikki Reed, the brand infuses luxury with narrative by meticulously crafting fine jewelry from recycled gold, including gold sourced from discarded technology through a collaboration with Dell. Initially Nikki’s focus was solely on jewelry. She has broadened the brand, now encompassing everyday essentials crafted with carbon-neutral, eco-friendly, materials.
Nikki Reed, known for her role in 'Twilight,' has made a name for herself in the sustainable jewelry market. BaYou with Love, embodies a lifestyle ethos centered around sustainable and ethical practices in fashion and production across jewelry, clothing, home goods, and beauty products. Spearheaded by designer, actress, and environmental advocate Nikki Reed, the brand infuses luxury with narrative by meticulously crafting fine jewelry from recycled gold, including gold sourced from discarded technology through a collaboration with Dell. Initially Nikki’s focus was solely on jewelry. She has broadened the brand, now encompassing everyday essentials crafted with carbon-neutral, eco-friendly, materials.
Amazon
In 2022, Amazon introduced Amazon Aware, a fresh selection of daily necessities carrying third-party certifications, spotlighted within our Climate Pledge Friendly initiative. Amazon Aware assists shoppers in the U.S., Canada, and Europe in finding items crafted from materials like recycled polyester, organic cotton, and bio-based ingredients. Spanning apparel, home goods, beauty products, and more, Amazon Aware showcases a range of sustainable options.
In 2022, Amazon introduced Amazon Aware, a fresh selection of daily necessities carrying third-party certifications, spotlighted within our Climate Pledge Friendly initiative. Amazon Aware assists shoppers in the U.S., Canada, and Europe in finding items crafted from materials like recycled polyester, organic cotton, and bio-based ingredients. Spanning apparel, home goods, beauty products, and more, Amazon Aware showcases a range of sustainable options.
Columnist Note:
All clothing items worn by the author are sustainable. They can be purchased at: Reformation, https://www.thereformation.com/; The Phoenix, https://www.thephoenixdc.com/; Outerknown, https://www.outerknown.com/; aday, https://www.thisisaday.com/collections/all; and Sezane, https://www.sezane.com/us.
All clothing items worn by the author are sustainable. They can be purchased at: Reformation, https://www.thereformation.com/; The Phoenix, https://www.thephoenixdc.com/; Outerknown, https://www.outerknown.com/; aday, https://www.thisisaday.com/collections/all; and Sezane, https://www.sezane.com/us.
