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Copa Style Magazine
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  • FASHION
    • TROY ANTHONY BY KRISTINA CHRISTOPHER
    • GRACE LEMON BY KRISTINA CHRISTOPHER 1/16/23
    • LIZETH ALVARADO GATSBY SHOWCASE 2022
    • JEANANNE ROBERTS GATSBY 2022
    • DR. MOBI 12/30/22
    • CHIC NOUVELLE MODEL MANAGEMENT
    • LAURA FOTE THE GATSBY FOUNDATION 2022
    • KRISTINA CHRISTOPHER 12/23/22
    • JAY MARTINEZ, WINNER "2022 WORLD TOP MODEL DMV-USA
    • LEZLIE DAY REPORTS ON THE GATSBY SHOWCASE FASHION SHOW
    • JEANANNE ROBERTS REPORTS ON THE GATSBY SHOWCASE 2022
    • GAYLA BYNUM DAVID YURMAN FASHION SHOW PART 2
    • DR. MARCHETTE LOCKETTE-SMITH INTERVIEW 12/18/22
    • DR. MARCHETTE LOCKETTE - SMITH "WIGS"
    • CULTURA FASHION SHOW 11/21/22
    • JENNIFER WAKFIELD USOA PAGENT 10/25/22
    • LIZETH ALVARADO EPIC BEAUTY Rx
    • MARTINA MYERS 10/27/22 WORLD TOP MODEL 2022
    • SOBEIDY VIDAL LATIN FASHION WEEK 10/11/22
    • raMONA DESIGNS
    • AUTHENTIC BEAUTIES 10/30/22
    • DMV FASHION WEEK 2022
    • CARLA DIAZ DELEON 10/12/22
    • KALENA EVERETT
    • LAVISH CROWN PRODUCTS (CHINA WILSON)
    • ANDRES AQUINO (DESIGNER)
    • Jana Love Sedlokova & Lamont Easter HOSTS OF WE MODEL USA 5/16/22
    • PATRICIA WATTS & PHOENIX WEMODEL USA
    • ARETHA BAILEY (REE REE THE MODEL)
    • AMARIS JANELLE (MODEL)
    • YANA ZIOLKOWSKI
    • JEANANNE ROBERTS (INTERVIEW) 4/28/22
    • CRYSTAL NICOLE
    • JEANANNE ROBERTS 3/28/2022
    • SIMON BECHARA 4/1/22
    • CARLA DIAZ DELEON
    • YOLANDA STENNETT MRS. INTERNATIONAL
    • MARQUISHA FITZGERALD
    • MARQUISHA FITZGERALD
    • MAQUISHA FITZGERALD
    • MARTINA MYERS TEEN FASHION CORRESPONDENT
    • JORDAN WILDER
    • CINTIA HULLEN 1/20/22
    • PRESHANT GOYAL HERITAGE INDIA FASHIONS
    • SAVANNAH RABIN (WORLD TOP MODEL DMV WINNER)
    • CRAIG KELLEY (MODEL) 12/31/21
    • ROWENA KAY (CHIC NOUVELLE MODEL MANAGEMENT)
    • JOSIE VALDEZ 12/27/21
    • CYNTHIA JOHNSON
    • GATSBY SHOWCASE AT THE MANDARIN HOTEL (DC)
    • MALCOLM STAPLES 10/21/21
    • RONKE OGUNMOKUN
    • MIRANDA FRAZIER
    • JENNIFER ZIEGELBAUER, MODEL
    • PATRICIA WATTS WORLD TOP MODEL 11/6/21
    • CINTIA HULLEN MODEL CORRESPONDENT
    • TATIANA COLE PART 1
    • MYLANTA SIMPSON
    • JUDITH BARNES
    • CYNTHIA JOHNSON MODEL 9/25/21
    • WILLIAM CALLWOOD
    • CARLTON HART 8/15/21
    • BLAQUE BARBIE BOUTIQUE
    • JACQUELINE MIMS
    • CHEYANNE JENNAE 8/22/21
    • MYRNA (HAZELEYES) PITTS 6/4/21
    • SHOE FANATIC by SHEILA
    • CYNTHIA JACKSON
    • ANYA BY VIVIEN BRIDAL 2021
    • SHENETTA MALKIA 5/15/21
    • YELENA'S MAKEUP COLUMN: "A CINDERELLA STORY" 4/10/21
    • VASHTI GRAY BURGESS 4/23/21
    • MOZELLA PLACE 4/21/21
    • YELENA SCHEIDLER
    • LASHANDA THURSTON (SHANDA GRAND) 4/21/21
    • SAMRINA LEM LEM
    • ULYCIA GREGORY
    • ROWENA KAY (MODEL MANAGEMENT)
    • SABRINA SEOUL "YING YANG LEATHER SWING COAT" 2/8/21
    • INGRID CAMPBELL WHITE 3/19/15
    • SARA BEE
    • BRINETTE (ALCHEMY CLOTHING
    • LUPITA ANEZ "2020 MODEL OF THE YEAR" 11/17/20
    • NISHA SHETH MUMBAI BOUTIQUE
    • NAKIA HARDY
    • NADIA NALIINI NEUBERT
    • TATIANA COLE DESIGNS
    • SABRINA SEOUL "STYLE" COLUMN 12/7/20
    • HEAVEN HIGHTOWER
    • DEBRA STORY
    • CONSTANCE BELL
    • SABRINA SEOUL (Part 3)
    • SABRINA SEOUL (Part 2)
    • SELAMAWIT YIRGA
    • CYNTHIA PRESS "Le Billet D'or"
    • LISA BUSH 7/10/2020
    • SABRINA SEOUL (Part 1)
    • HOPEZ
    • MRS. SABRINA KAS FLANAGAN
    • MALCOLM STAPLES 5/29/20
    • DELTA VIRTUAL FASHION SHOW
    • NICOLE DANIELLE 8/12/20
    • LIZ NGUYEN'S INTERVIEW WITH COPA STYLE MAGAZINE
    • TONYA BROUGHTON 3/6/20
    • ANYA BY VIVIEN 4/14/20
    • CARLA FELIX-CLAURE
    • DANIELE COOKE
    • MIKELL REED CARROLL AT MILAN FASHION WEEK 3/6/20
    • SYDNEY WEBB TEEN MODEL
    • ALYSSHA SHANKS 3/8/20
    • LORD & TAYLOR (DC) HOST DELTA SIGMA THETA INC. FASHION SHOW/FUNDRAISER
    • RONALD BYRD DCFW 2020
    • BEHIND THE SCENES AT NYFW WITH HiTech MODA
    • TORI SOUDAN FOOTWEAR
    • MICHELLE WISEMAN
    • COPA STYLE MAGAZINE SALUTES GAYELA BYNUM AT LORD & TAYLOR
    • SHEKIRA RAMDASS
    • ZJAY KAYCI
    • MAYA CLARK
    • SABRINA YOUNG
    • PARIS FASHION WEEK 2020
    • LIZ NGUYEN
    • MELVIN LEE WALKER
    • HAITI ESTELLHOMME
    • KYMBERLY KNIGHTON
    • RONALD BYRD DCFW
    • LISA BUSH DCFW 10/9/19
    • STEPHANIE WHITE NYFW/THE POWER OF FASHION
    • RENEE ALLEN HOSTS THE "POWER OF FASHION" SHOW
    • EAN WILLIAMS: THE UNTOLD STORY
    • DUR DOUX
    • TREMAINE POLLYDORE
    • DUR DOUX PART 2
    • BUSINESS OF FASHION
    • CALI TYLER
    • SAROSH TAKES FOCUS ON FASHION AT THE TOWER
    • KYMBERLY KNIGHTON
    • CLYOPATRA COUTURE
    • DELL SCOTT
    • IFEOMA ONYIA DMV FASHION WEEK
    • JANELLE JOHNSON 6/30/19
    • RICHARD SENKBILE
    • LENZI BAZAAR (PHOTOGRAPHER) TAKES FOCUS ON COPA STYLE MAGAZINE'S 8TH ANNIVERSARY FASHION SHOW AT LORD & TAYLOR
  • EVENTS
    • GAYELA BYNUM: DAVID YURMAN FASHION SHOW TO BENEFIT WWSC
    • JENNIFER WAKFIELD "SINGLES IN THE CITY"
    • DR. SOY RICHARDS "TEACHER FESTIVAL"
    • DMV FASHION WEEK 2022
    • TICKET FOR COPA STYLE MAGAZINE BLACK TIE AWARDS AT UNION STATION
    • SYLVIA TRAMORE MORRISON PORTRAYS JACKIE MOMS MABLEY
    • FELICIA'S FUND, VIVIEN ANYADUBA AGBAKOBA - FOUNDER
    • FOXTRAPPE REUNION 2019
    • KAREN MARIA ALSTON COVERS THE DAVID CHAPPELL PRIVATE AFTER PARTY
    • DC SWIM WEEK 2019
    • GEORGETOWN FASHION SHOW 2019
  • CUISINE
    • JESSE SEWARD CHEF EXTRAORDINAIRE
    • JEMMALYN HEWITT
    • LOUBNA ENNADIR "Thermomix"
    • UTOKIA LANGLEY
    • GRACE COLLINS INTERVIEWS PACO CARRASCO
    • SWAHILI VILLAGE
    • JENISE'S KITCHEN AND WWSC CELEBRATION OF LIFE EVENT 2019
  • CULTURE
    • SISTERS 4 SISTERS NETWORK INC. 20 YEAR ANNIVERSARY
    • BARRY MORGENSTEIN 10/20/22
    • CHRISTIE BYNUM (WE WILL SURVIVE CANCER)
    • GIGI RILEY 7/26/22
    • MICHELLE VAN HAAS FITNESS TRAINER
    • ERIKA TEMPRO DETOX MESSAGE
    • CONVERSATIONS WITH MINGO 5/9/22
    • New Page
    • BELINDA QUEEN DISRICT 6 CANDIDATE PART 1
    • DERRICK CONYERS (SU'COY (PART 2)
    • THE COPA STORY
    • DANILA RODRIGUES FITNESS MODEL 1/4/22
    • KEN ROCHON, WWSC FUNDRAISER AT LAMBORGHINI
    • WALTER KIRKLAND 1/7/22
    • KEVIN WILLIAMS, 2020 "ENTREPRENEUR OF THE YEAR"
    • ASK TIA! (TIA COLLINS ADVICE COLUMN) 12/16/21
    • LAVISH CROWN
    • JAS BOOTHE 11/16/2021
    • DERRICK CONYERS (SU'COY)
    • GWEN HURT
    • SIA M. FINOH 9/29/21
    • SUSAN SMALLWOOD CELEBRITY POLO & JAZZ 7/19/21
    • GILDA SYMEONIDES
    • ARIANA VARGAS (BLACK BARBIE)
    • NANCY ALERT
    • CHINA WILSON ATTORNEY AT LAW
    • TRESSY SHEFFIELD
    • JULIANNA YATES
    • JILL BRADLEY
    • KEMBA
    • ALLISON SUTHERLAND
    • KAROLA CAVAGNA Scout & Cellar Wines
    • TIA COLLINS ("The Real Modes of DC"
    • RASHAD MUHAMMAD
    • KNOIR
    • JESSICA M. GRAHAM
    • ROBIN PHILLIPS
    • HOW MUCH DOES THAT DOG REALLY COST IN THE WINDOW?
    • YA MINKO
    • THE REAL SOUTH AFRICA PART 2
    • ELIZABETH FELLOWS
    • THE REAL SOUTH AFRICA
  • PEOPLE
    • CARA & WILLIAM WEDDING
    • RON WEST 1/17/2023
    • LEZLIE DAY COVERS WORLD TOP MODEL 2022
    • JENNIFER WAKEFIELD PAGEANTS - AN INSIDE LOOK 11/22/22
    • ANGELA KALENDER, HUMANITARIAN
    • DARRYL SIMS, PUBLISHER
    • NATAKI SUGGS
    • BARRY MORGENSTEIN 2
    • SISTERS 4 SISTERS 20TH ANNIVERSARY 12/12/22
    • DR. NIECY FUQUA 9/1/22
    • CYNDI-LOU CARSON, MODEL
    • SUSAN SMALLWOOD 8/31/22
    • CECE ASHE ENTREPRENEUR
    • MUBASHER FAZAL (DR. MOBI)
    • DR. MARCHETTE LOCKETTE-SMITH
    • REARDON D. SULLIVAN FOR MONTGOMERY COUNTY EXECUTIVE
    • DR. RENEE ALLEN 10/5/22
    • CANDACE JOHNSON (MY DIAMONDS SHINE)
    • ALICIA PRYOR, DNA FINANCIAL
    • ANITA HOPE (DANCE INSTRUCTOR)
    • PAMELA R. BROWNE
    • ARETHA BAILEY
    • DR. ESSIE MCKOY 1/2/22
    • JENNIFER WAKEFIELD
    • CHRISTIE BYNUM WSSC
    • FLORENCE KING
    • REV. DR. D. AMINA B. BUTTS
    • WALA BLEGAY (DISTRICT 6 CANDIDATE)
    • ARIANA VARGAS TEEN MODEL 12/24/21
    • DR. BO BEST
    • JEMMALYN HEWLETT POOLSIDE COOKIN/WECARE
    • CHERYL SHIVER 9/18/21
    • Untitled
    • ALLISON SUTHERLAND 8/3/21
    • DR. JAI 8/21/21
    • LORI CONWAY RAY
    • ANGELEE L. ALSTON
    • DR. SARAH RENEE LANGLEY
    • TRAE MCLEAN
    • LAURA DORSEY
    • THE HUNGERFORDS, 2021 COUPLE OF THE YEAR
    • SYLVIA TRAMORE MORRISON PORTRAYS JACKIE 'MOMS" MABLEY 6/10/21
    • SUSAN YOUNG 4/10/21
    • KYMBERLY KNIGHTON TAX PROFESSIONAL
    • ALEXANDRA LEVINE 5/8/21
    • ALYSON WILLIAMS
    • JANETTE OBENSON-AROGUNDADE
    • PANDEE CHI
    • ALESHA BROWN
    • SHARON JACKSON BULLOCK "Embracing My Sexy Sixties"
    • SABRINA WOOTEN
    • DANA HICKS-HUNGERFORD 10/26/20
    • TIA COLLINS EXECUTIVE PRODUCER/DIRECTOR
    • TAYLOR MADE
    • DIANA L. BROWN 10/19/20
    • FRONT ROW PHYLLIS
    • CHRISTINA BRICE
    • GAYELA BYNUM 7/8/20
    • JOAN ACHONG
    • MAYA CLARK "Indubitable Fitness" 8/10/20
    • SUSAN SMALLWOOD 7/24/20
    • DR. AVIS DEVEEVER
    • MIKELL 5/12/2020
    • THE SPECTRUM CIRCLE 5 YEAR ANNIVERSARY
    • ERANA & JAMES TYLER 2020 "COUPLE OF THE YEAR"
    • THE EUBANKS SIBLINGS
    • TAYSHA SHAW-DAVIS 5/30/20
    • CHELLY ROY
    • KATHI MUHAMMAD
    • JOHN WARDELL PHOTOGRAPHER
    • YOLANDA NELSON INTERVIEWS CHRIS THOMAS OF "RAP CITY"
    • TRACY LOVE 4/17/20
    • MICHELLE GREER 1/31/20
    • GWEN HURT SHOECRAZY WINE COMPANY
    • CHERYL SHIVER
    • CONNIE AMOS-PARSONS
    • DR. JOANNE CAREY VETERINARIAN
    • MIKELL REED CARROLL
    • SABRINA YOUNG
    • MAYA ROCKEYMOORE CUMMINGS
    • ANNA DEBOSE-HANKINS
    • GAIL KING 10/23/19 "All Roads Lead to Gratitude"
    • MARRIAGE CAN WIN
    • DR. RONNIE SIDDIQUE
    • JOAN ACHONG
    • SHARON PARKER
    • GAIL MARGARET KING
    • LEONARD DESHIELD
    • JANELLE JOHNSON 9/12/19
    • SETORIA
    • CARLA HOLMES COVER STORY
    • GIGI RILEY FOR MAYOR OF SEAT PLEASANT
    • EMMANUEL O. IRONO
    • SOFIA PELLEGRINO
    • KIMBERLY HICKMAN-BEY
    • MARGARET P. BEAN
  • JAZETTE
  • SOPHIA DAVIS
  • TIM BRADLEY
  • ALICE DOLL PART 2
  • THE REAL SOUTH AFRICA PART 2
  • GAYELA BYNUM AND WWSC'S 10TH ANNIVERSARY
  • ALICE DOLL'S BEAUTY SHOW PART 1
  • SPECTRUM CIRCLE 2019
  • KATRINA RAINEY
  • J. DE LOS SANTOS
  • RON COOKE
  • KAS FLANAGAN
  • SALOME AUTOLINO
  • NIKEA MARIE
  • DEBRA CHANDLER
  • LINKS LUNCHEON
  • WIPS UNSCRIPTED CHRONICLES
  • GRETA CHAPIN MCGILL 2/4/19
  • ERENA CHEBES
  • RICHARD FLEMMING
  • KEVIN GRANT
  • JAZETTE LANE-ENGLISH
  • HAZEL MITCHELL-BELL
  • CHEF MIA
  • LISA BUSH
  • GEORGE DINES
  • MARNIE IRENE JOPP 1/8/19
  • DR. RENEE ALLEN 2/10/19
  • SYLVIA TRAYMORE MORRISON 2/1//19
  • JIMMY LEE COMEDIAN
  • LAKESSHIA SLAUGHTER
  • MARK & KRYSTAL
  • DR. SHARON HARGRO PORTER
  • JANELLE JOHNSON 1/11/19
  • GIFT HUGHES
  • CARLTON HART PT 1
  • RYANN KELLY
  • FOCUSED MARRIAGES
  • CIRCLE OF FRIENDS
  • "GOSPELTEK"
  • VIVIEN ANYADUBA AGBAKOBA Part i
  • ANYA BY VIVIEN PT 2
  • CARLY MEEK (Cover Story)
  • JANELLE JOHNSON 10/22/18
  • HANNA JORDAN KENT
  • PATRICK AMARA
  • JESSICA SHIFFLETT
  • TRACY LOVE 9/12/18
  • BARRY FREEMAN
  • JANELLE JOHNSON
  • TRINA LOVE COVER STORY
    • MELANIE WEBB (PATE)
  • DANA DAYNE THE GIZ
  • ROSE HUNT
  • TRACY LOVE, IMAGE CONSULTANT
  • KENNEDY J GILBERTSON
  • TRINA LOVE
  • BILL HART TAKES FOCUS ON WEMODEL USA 2018
  • EMILY KENNERLY GONZAGA
  • Q ALLEN KING
  • CARLA
  • LIZ N
  • DR BERNIDA THOMPSON
  • MARNIE IRENE JOPP
  • MAIMAH KARMO
  • ANDREA ROANE PT I
  • JOSIE VALDEZ 7/8/18
  • YOLANDA & TARUS NELSON (STRIVE)
  • STEVEN GAFFNEY PART I
    • STEVEN GAFFNEY PART II
  • AMANDA LINTON 4/17/18
  • JAMAL ASHOUR
  • ANTWAIN DONTE' HILL
  • ROLL CALL CREW RCC
  • GAYELA BYNUM 1/6/18
  • JOSIE VALDEZ
  • MB DESIGN GALLERY
  • SPECTRUM CIRCLE AWARDS LUNCHEON 2018
  • MICHAEL LOMBARD
  • THERESA R. PROCTOR
  • NEW YEAR NEW ENGAGEMENT STEPHANIE WHITE 3/19/18
  • MONICA JONES DESIGNER NANALOLA COUTURE
  • ANCA BALINISTEANU
  • CATHERINE MARIE
  • KAREN MARIA ALSTON 2/6/18
  • STEPHANIE WHITE 2/22/18
  • TERRI JONES 2/2/18
  • JULIAN BRITTANO
  • CHERYL SHIVER 2/17/18
  • DANA DAYNE 1/17/18
  • BRIAN BENSON ACTOR
  • MARK MCKINNON
  • DR. MELANYE MACLIN, M.D.
  • DORIS MCMILLON
  • AARON CROUCH
  • JACKIE HICKS
  • LISA SPODEN 12/1/17
  • ERICA MAHONEY 12/11/17
  • GAYELA BYNUM 12/1/17
  • ELSA W. SMITH ATTY.
  • ANTONIO MCKAY
  • SANDRA SANTIAGO, ACTRESS
  • LISA SPODEN 10/13/17
  • MILAN 10/18/17
  • MELANIE GAMBLE Pt. I
  • SSB CREATIONS
  • GAYELA BYNUM 10/13/17 MISS GLOBE
  • SUZETTE MANDULEY: CYBER TIPS 10/1/17
  • THE OVERDUE RECOGNITION ART GALLERY
  • DANE E. CONNER ACTOR
  • ELISABETH'S BOUTIQUE
  • MARTA BOTA 1/28/16
  • FACIALS 8/4/15
  • NAKIA WRIGHT 9/1/17
  • LISA SPODEN 9/1/17
  • LISA SPODEN
  • GAYELA BYNUM 8/25/17
  • TRACI FOWLKES
  • MARTA BOTA 8/25/17
  • RONKE 8/25/17
  • DAWN HARVEY
  • REGGIE BELL
  • DANA DAYNE 7/20/17
  • JOHN MENSAH
  • "STAR POWER 2017"
  • VIKKI JOHNSON 4/17/17
  • THE SAVVY FASHIONISTA
  • LOLLY'S LOCKS
  • THE REAL HOUSEWIVES OF POTOMAC
  • DANA DAYNE 4/17/17
  • ARTYCE DOZIER 4/17/17
  • LAWANNA HARROD
  • FELICIA GRAY
  • MARTA BOTA 3/9/17
  • VIKKI JOHNSON "REMEMBER TO BREATHE"
  • PAMELA REAVES 2/16/17
  • CHRISTINA
  • MARTA BOTA 1/17/17
  • GUISELLE RL 1/13/17
  • CHERYL WOOD PT 1
  • CYRENE RENEE
  • STEPHANY DEBERRY
  • RENEE ALLEN 11/8/16
  • ASHLEY CLOUD: 6 GREAT TIPS TO DEVELOP A SUCCESSFUL FASHION BRAND
  • JEREMEY PAUL
  • MELBA MOORE 9/25/16
  • JUDITH LEDBETTER
  • ANGELA STRIBLING
  • SERENE CREME
  • GAYELA BYNUM 7/12/16
  • SHANDA SOFABULOUS 6/19/16
  • MARTA BOTA 6/16/16
  • SOBE RESTAURANT
  • FOREVER MOORE
  • LATIN FASHION WEEK
  • TOURAINE LYNCH
  • We Will Survive Cancer honors Touraine Lynch as a 13 year Cancer survivor at a special Mardi Gras dinner at McCormick & Schmicks
  • DANA DAYNE 5/16/2016
  • MRS. DC AMERICA 2016
  • JOSEPH BRAXTON
  • GUISELLE RL
  • SHANDA SOFABULOUS 3/16/16
  • WARREN SHADD
  • SPECTRUM CIRCLE
  • WARREN CHRISTOPHER 2/19/16
  • SYLVER LOGAN SHARP PT2
    • SYLVER LOGAN SHARP PART 1
  • SHANDA SOFABULOUS 2/7/16
  • WARREN CHRISTOPHER PART 4
  • KATYA AVDEEV
  • SHANDA SOFABULOUS 1/17/16
  • MARTA BOTA 12/24/15
  • ASHLEY IVEY
  • PERNITHA TINSLEY 12/18/15
  • PERNITHA TINSLEY 10/30/15
  • WARREN CHRISTOPHER PART 2
    • WARREN CHRISTOPHER PT 1
  • DANA DAYNE
  • SUSAN SMALLWOOD
  • INGRID CAMPBELL WHITE 10/12/15
  • SIMON BECHARA
  • MARTA BOTA 10/31/15
  • LEGAL TALK 9/29/15
  • SHANDA SOFABULOUS 9/21/15
  • PERNITHA TINSLEY 9/22/15
  • MARTA BOTA 9/17/15
  • IRINA MOLOGOKO
  • PERNITHA TINSLEY 8/28/15
  • KEITH MIDDLETON Pt. 2
  • SHANDA SOFABULOUS 8/29/15
  • WERNER WESSELS
  • VIZCAYA SWIMWEAR
  • TRU BLACK 8/21/15
  • 50+ AND FABULOUS
  • PAM REAVES 8/9/15 "THE WHOLE TRUTH"
  • BOB PAFF
  • INGRID CAMPBELL WHITE 8/6/15
  • FLAMINIA GARIONI
  • GAYELA BYNUM JUDGES THE MISS UNITED STATES PAGEANT
  • MICHELLE GREER 7/23/15
  • JANA SEDLAKOVA 7/23/15
  • BILL HART
  • PAGEANTRY 2015
  • A TRIBE CALLED FABULOUS
  • BRETT JOHNSON ATLANTA
  • LOVE OF DANCE
  • PAM REAVES 6/24/15
  • HAROLD HAYLEY
  • TALYA VIKRAM
  • BRETT JOHNSON
    • BRETT JOHNSON'S TRUNK SHOW AT NEIMAN MARCUS
  • SHERRON WASHINGTON
  • TINDERBOX
  • ATLANTA FILM FESTIVAL Pt.2 w/ KIMBERCY MARIE 6/11/15
  • RICHARD WRIGHT
  • SHANDA SOFABULOUS
  • CASSIE GAINEY
  • MEKEDA
  • ASHLEY JEFFERSON
  • SASHA HAILEY
  • MARTA BOTA "FOUNDATION"
    • MARTA BOTA "BROWS"
  • PAM REAVES 4/17/15
  • MARCELLA MOLLON WILLIAMS. CREATING YOUR PERSONAL LEGACY DAY 4/17/15
  • JANA SEDLAKOVA "CONFIDENCE" 4/17/15
  • ATLANTA SPRING EVENTS!!!
  • ANN ATKINS
  • ALVIN JONES
  • KAREN ALSTON
  • HEATHER FRITCHLEY SHUE
  • AARON D. SPEARS
  • TribBey
  • VALERIA
  • PAM REAVES 1/4/15
  • MARTA BOTA, ENDLESS POSSIBILITIES 3/4/15
    • MARTA BOTA'S BEAUTY TIPS TO BEAT THE WINTER BLUES
  • KIMBERCY MARIE INTERVIEW
    • KIMBERCY MARIE
  • CHERISSA JACKSON
  • INGRID CAMPBELL WHITE 1/26/15
    • INGRID CAMPBELL WHITE 1/21/15
    • INGRID CAMPBELL WHITE
  • BOB PAFF 2/25/16
  • ELENA
  • JENNIFER BRANDE
  • DARISE DEAL ON TWITTER
  • SEAN FOSTER
  • XMAS IN NEW YORK
    • MARTA BOTA BEHIND THE SCENES >
      • RED CARPET MAKEUP
      • MAKEUP MAGIC
      • MAKEUP FOR TRAVEL
  • HAYDEN
  • THE FASHIONABLE WORLD OF PAMELA REAVES
  • SARAH D. BELL
  • DUBAI
  • PREMIERE OF CITY OF LOST SOULS
  • JANA SEDLAKOVA
  • JEFF GALLO
  • GREGORY TAYLOR
  • FELICIA FLAHERTY
  • MICHAEL LILLY
  • METAMORPHOSIS
  • MONEY 10/7/14
  • MARSHA REEVES JEWS
  • PAMELA REAVES 10/7/14
  • SYLVIA TRAYMORE MORRISON
  • MONICA SCOTT HAYNES
  • PATTERNS 102
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Ashley Cloud, Copa Style Magazine's new Fashion Law & Business Editor gives 6 great tips to develop a successful fashion brand.
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Ashley Cloud

6 Tips for a Successful Fashion Brand

By Ashley Cloud


            Long ago are the days when fashion brands only cared about making amazing clothing, not caring if their collections made any money. Today, fashion is a multi-trillion dollar industry and lots of people want in on the action. With the success of some fashion brands comes the failure of others. Although fashion is intuitively a creative concept, in order to be a successful designer or retailer, one must remember the business side of fashion. Below are a few tips that will contribute to a successful fashion brand.

 

1. Protect Your Brand

 

            Many designers are eager to get their collection online and in storefronts as soon as possible. However, it is extremely important that a designer protect her brand as soon as it has been established. That includes trademark protection, copyright protection, and possibly patent protection. First, you should check out the United State Patent and Trademark Office’s website at www.uspto.gov to make sure your trademark is not already registered. If someone already has your trademark, you should come up with a new trademark that would not be considered similar to your previous idea. Lastly, when deciding on a trademark, be sure to choose a “strong” trademark that is less difficult to defend against potential infringers.

 

2. Determine Your Target Market

 

             In order to have both an effective and successful brand, you must determine who you plan to see wearing your fashion merchandise and ensure that all branding is geared toward that target audience. For example, the major fast fashion brand, Forever 21, has a target audience that is younger in age and likes to wear the latest trends. Everything from your designs themselves to the packaging, the trademark, and marketing must attract your target audience.

            You might have this grandiose idea for your brand. You might picture it being worn by the hottest fashion models right off the press. You can see it now - women wearing your latest collection, inspired by your trip to New York Fashion Week. You’ve designed amazing frocks and gowns with beautiful silhouettes that will probably run your customers around $350 to $500 a pop. However, you plan for your brand to be local and mostly available in a small working-class town where there aren’t many fancy places for people to frolic in your beautiful pieces. Although you have high hopes and dreams, you have to fit your brand to your target audience. Keep in mind that your target audience may change and one day you may be producing a collection that is all you’ve ever dreamed it would be. In the meantime, you must be able to relate to and connect with your audience; whomever they may be.

            If you want to stand out amongst the crowded fashion world, one suggestion is to have a niche target audience as opposed to a broader base, which will allow you to gain leverage in the overall market by providing products that are geared toward that particular market as opposed to mass production.

 

3. Build a Fan Base

 

            We live in the age of social media. Brands are making huge gains by using social media to reach their target audiences. Instagram is a great vehicle for brands to get their looks in front of potential fans. This provides potential customers with the chance to experience your looks before the launch of your brand. The other wonderful thing about social media is the instant feedback you might receive from viewers. Someone might go as far as to critique your work or give you the chance to answer questions that potential customers might have so they can make an educated decision about doing business with you.

            Also, please do not underestimate the power of networking. You must remember that in this day and age, fashion is not only an art, but also a business. It behooves you to go out and meet like-minded individuals whom you can bounce ideas off, who can give you advice, and also who can spread the word and be just as excited about your brand as you are!

 

4. Do Your Homework

 

            Long gone are the days when designers create beautiful pieces of clothing simply because they are passionate about what they are doing and don’t take into consideration whether their collection will sell or not. The fashion industry is a multi-trillion dollar business. The designers who have been successful did not simply get lucky; they were also smart and either knew the business well or had an amazing business team to support them.

            In order to be successful, you must not only follow fashion trends, but also fashion business trends. A good source for all things fashion + business is The Business of Fashion. You can find them on Facebook or you can subscribe to their newsletter. Another timeless jewel of information is Women’s Wear Daily. On both sites, you can find information about the latest trends in the fashion world.

            In referring back to your market, you must determine whether you plan to be a local, national, or global brand. This will greatly shape the trends that you research. For example, if you plan to have a local brand, researching global trends may do little to help you in shaping your business.

 

5. Never Slack on Bookkeeping and Financing

 

            Many times, designers get so caught up in the artistry of fashion that they neglect their accounting and budget. Without money, there is no brand! Although you might want to splurge on buying some expensive material you found in Paris to make a killer sweater or jumpsuit, it may be wise to assess your bottom line before doing so. Just for the basics, you want to balance your assets and liabilities and make sure you are at least breaking even at the beginning. As time goes on, you will begin to see profits as your fabulous brand takes off, but you don’t want your profits to be diminished by an excess of unnecessary expenses. I know I know I know, no one likes to talk about money, but later down the line, this information will become second nature to you as it is vital to the success of any business.

 

6. Be Flexible

 

             With fast fashion having 52 seasons and brands like Michael Kors being able to provide price points for all consumers, which infringes on the market shares of both major labels and smaller brands, you must constantly strive to stand out in the crowd. This may require to revamp portions of your collections to ensure that you are staying on top of both local and national trends. Being flexible and constantly updating your pieces will also allow the chance to gain more new customers as well as repeat customers! In order to be truly flexible, you must always leave room for the growth for both yourself as a business owner as well as your brand. This means you must remain accommodating and responsive to your consumers’ needs. When your customers are satisfied with their experience, they will remember how you treated them in response. Although they might not have initially gotten what they wanted, most people value customer service and will appreciate your efforts in making them feel comfortable and well taken care of.

 

Although these are only a few tips, these suggestions are sure to point you in the right direction on your way to owning your own fashion brand! The hardest part is getting the ball rolling. So go out there and make your dreams come true!

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