Roger Gore
Crafting Elegance in a Bottle, A Birthday Toast to the Visionary Behind Alisar Vodka
Roger Gore: An Inspirational Man of Many Titles
by Lisa Subrize
Copa Style Magazine Events Correspondent
In honor of Roger Gore's 57th birthday, I had the privilege of sitting down with the creative genius behind Alisar Vodka. As we delve into this exclusive conversation, join me in celebrating Roger Gore—a man known as much for his humility as for his exceptional achievements.
Roger, often dubbed the "King of Vodka," wears numerous hats—altruistic, visionary, marketing genius, luxury brand mogul, and award-winning CEO. In his own words, "I’ve been called Altruistic. I’ve been called a visionary... I’m humbly thankful and appreciative of all the descriptions and compliments."
Photo by Jonathan Martin
From Pandemic Pivots to Liquid Luxury: The Birth of Alisar Vodka
During the pandemic, as Roger witnessed the resilience of liquor stores amid economic uncertainties, a new vision emerged. Having already made his mark with GNatural products, he decided to pivot, creating luxury spirits. In Roger's own account, "I knew I wanted to create luxury spirits... A few days later it all started to come to me. I knew I wanted to create luxury spirits."
Photo by Rachel Ford
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Triple Gold Triumph: Alisar Vodka's Craftsmanship
What sets Alisar Vodka apart? Roger's meticulous crafting process using top-quality corn, gluten-free distillation, and an extra secret step, all within an elegant bottle, secured a place in the winner's circle at the MLSA Spirits Competition, winning an impressive Triple Gold! As Roger puts it, "What you see or create is your Alpha and then what do you want it to become your Omega. See God can’t help until you write it down and come up with a plan."
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Style Beyond Sips: The Aesthetic of Alisar Vodka
Maryland Governor Wes Moore and First Lady Dawn Moore.
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Roger's inspiration for Alisar Vodka's distinct aesthetic draws from his background in the image beauty industry. The result? A spirit that complements elegance and style seamlessly. According to Roger, "We do so many amazingly elegant cocktails... We not only nailed it, we killed it from the look, taste of the cocktails created and service."
Beyond Borders: Alisar Vodka's Inclusive Identity
While proud of his heritage, Roger envisions Alisar Vodka as a luxury brand for all, breaking racial barriers. The brand's acceptance in renowned venues, from opera houses to sports stadiums, speaks volumes. As Roger passionately advocates, "So cheer me on and do your part when you go into a store and you see our brand purchase it and if you don’t see it request it! WE can all rise together."
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Fashion Forward: Alisar Vodka's Runway to Success
Alisar Vodka's allure extends beyond spirits, resonating with the fashion industry. Collaborations with renowned designers like Michael Lombard and the influence of style icons such as Ron Cooke and Derrick Rutledge position Alisar Vodka as more than just a drink—it's a statement of sophistication. In Roger's words, "Well the icons that have attended our events and experiences our spirits have all agreed, We are Hot!"
Roger with American Actress Taraji P. Henson.
To the Future: Roger's Vision for Alisar Vodka in 2024
Looking ahead, Roger envisions Alisar Vodka as a top-tier spirit across multiple categories. The strategic plan for 2024 includes expansions into various markets and continued partnerships with the fashion industry. Roger's parting words echo wisdom and gratitude, emphasizing humility, confidence, and the invaluable lessons learned on the journey. As he aptly puts it, "Enjoy the journey and you won't ever regret it! Last in life and business there are NO Losers, Just Winners and Lessons! So keep Winning and Learning!"
As we raise our glasses to Roger Gore, the creator behind Alisar Vodka, let's savor the essence of sophistication and excellence he's bottled for the world. Cheers to the man who turned a sip into an experience!
www.alisarvodka.com
www.alisarvodka.com
IG: @alisarvodka
Roger with Celebrity Designer Michael Lombard. (Photos by Darrell Stoney)
Michael Lombard, Lisa Subrize, CEO of "Leading with Lisa," and Roger Gore "King of Vodka."
Photo by Drezdigitalz
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Photo by Drezdigitalz
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