Amna Inam, Founder of Randhawa Brands

Randhawa Brands New York Fashion Week Show

​The Fascinating Story Behind Fashion Enigma Amna Inam:
Designer of Randhawa Brands Fashion Week February 2024

​by Dr. Marchette Richardson-Smith
Copa Style Magazine Fashion Events Lifestyle Correspondent 

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​Amna Iman, the designer who is taking New York Fashion Week (NYFW) by storm, was born in the lush providence of Punjab in Pakistan, famous for its rich culture, folk dances, spicy cuisine, agriculture, and festivals. She is the only girl among five boys. Looking for a feminine role model, she spent much time with her grandmother, the family matriarch. Her grandmother quickly saw the creative passion embedded in the child's heart. She got her involved in entertainment-based centric events, which aided her in molding her unique talents. Amna became a sought-after talent at events, her transformative visions touched all she encountered, continuously uplifting those in her community. She has always utilized her gift of turning fantasies into visions and visions into reality for the purpose of entertainment and wellness.

​Flowers cannot blossom in boxes; neither can artists. Amna's horizons expanded, landing her in the United States. She remained mesmerized by the powers of creativity and beautification. Instead of focusing on centric activities, she became interested on human beautification and the ability to transform and uplift individuals who suffer from insecurities surrounding their looks and to heighten the security of those already comfortable with their outer appearance. Amna is an empath who understands that we begin to feel good when we look good. She has the rare talent of seeing beauty in everything she encounters and touches. She became a senior sales director and beauty consultant for a makeup brand, a position allotting her to touch the lives of thousands of individuals as they became acquainted with products designed to accentuate their natural beauty, making them feel alive

As if the community and individual giving were not enough, Amna sought to expand her portfolio, doing so by setting the online world ablaze (during the pandemic) with the launch of her first YouTube show, Friday Flakes; the show quickly captured the imagination of millions, establishing Amna as a creative force, not to be ignored. She continued to impress with her second blockbuster show, The American Dream, which further cemented her position as an influencer and visionary leader in the fashion industry

​It was around this time Amna met Sunny Malhi, the visionary CEO of Total Multimedia Productions. Her dreams started to soar. With Sunny's expert guidance and steadfast support, Amna adeptly navigated the intricate and constantly changing realm of fashion. Her debut at NYFW1, subsequent appearances at NYFW2 and NYFW3, and her most recent participation at (Autumn/Winter) New York Fashion Week in February 2024 have left a lasting mark on the industry. Fueled by her enthusiastic drive and diligent efforts, she has emerged as a formidable presence to be acknowledged. Designer Amna Inam, the brilliant CEO and founder of Randhawa Brands, does not configure garments. She configures lives. Overseeing more than eighty models, she ensures we are positioned to conquer our dreams while representing one of the most impressive fashion houses worldwide, Randhawa Brands.

Dr. Marchette Richardson-Smith Copa Style Magazine Fashion Event Correspondent

(Editing & Layout by Rodney Wayne Branche)
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