Rodneybranche@yahoo.com
Copa Style Magazine
  • HOME
  • FASHION
    • SARA BEE
    • BRINETTE (ALCHEMY CLOTHING
    • LUPITA ANEZ "2020 MODEL OF THE YEAR" 11/17/20
    • VICTOR HOU 1/10/2021
    • MOZELLA PLACE
    • NISHA SHETH MUMBAI BOUTIQUE
    • ULYCIA GREGORY
    • SABRINA SEOUL "STYLE COLUMN 12/31/20
    • NAKIA HARDY
    • NADIA NALIINI NEUBERT
    • KIMBERLY JO YOUNG
    • TATIANA COLE DESIGNS
    • SABRINA SEOUL "STYLE" COLUMN 12/7/20
    • YELENA SCHEIDLER
    • Najibah Almahdi
    • SARAH BENTMAN
    • DEBRA STORY "BAZZIAN COLLECTION
    • SYDNEY WEBB 2020 TEEN MODEL OF THE YEAR!
    • HEAVEN HIGHTOWER
    • DEBRA STORY
    • CONSTANCE BELL
    • SABRINA SEOUL (Part 3)
    • SABRINA SEOUL (Part 2)
    • SELAMAWIT YIRGA
    • CYNTHIA PRESS "Le Billet D'or"
    • LISA BUSH 7/10/2020
    • SABRINA SEOUL (Part 1)
    • HOPEZ
    • MRS. SABRINA KAS FLANAGAN
    • MALCOLM STAPLES 5/29/20
    • DELTA VIRTUAL FASHION SHOW
    • NICOLE DANIELLE 8/12/20
    • AVADORA MIMOUNI 6/27/2020
    • LIZ NGUYEN'S INTERVIEW WITH COPA STYLE MAGAZINE
    • TONYA BROUGHTON 3/6/20
    • ANYA BY VIVIEN 4/14/20
    • CARLA FELIX-CLAURE
    • DANIELE COOKE
    • MIKELL REED CARROLL AT MILAN FASHION WEEK 3/6/20
    • SYDNEY WEBB TEEN MODEL
    • ALYSSHA SHANKS 3/8/20
    • LORD & TAYLOR (DC) HOST DELTA SIGMA THETA INC. FASHION SHOW/FUNDRAISER
    • RONALD BYRD DCFW 2020
    • BEHIND THE SCENES AT NYFW WITH HiTech MODA
    • TORI SOUDAN FOOTWEAR
    • MICHELLE WISEMAN
    • COPA STYLE MAGAZINE SALUTES GAYELA BYNUM AT LORD & TAYLOR
    • SHEKIRA RAMDASS
    • ZJAY KAYCI
    • MAYA CLARK
    • SABRINA YOUNG
    • PARIS FASHION WEEK 2020
    • LIZ NGUYEN
    • MELVIN LEE WALKER
    • HAITI ESTELLHOMME
    • KYMBERLY KNIGHTON
    • RONALD BYRD DCFW
    • LISA BUSH DCFW 10/9/19
    • STEPHANIE WHITE NYFW/THE POWER OF FASHION
    • RENEE ALLEN HOSTS THE "POWER OF FASHION" SHOW
    • EAN WILLIAMS: THE UNTOLD STORY
    • DUR DOUX
    • TREMAINE POLLYDORE
    • DUR DOUX PART 2
    • BUSINESS OF FASHION
    • CALI TYLER
    • SAROSH TAKES FOCUS ON FASHION AT THE TOWER
    • KYMBERLY KNIGHTON
    • CLYOPATRA COUTURE
    • DELL SCOTT
    • IFEOMA ONYIA DMV FASHION WEEK
    • JANELLE JOHNSON 6/30/19
    • RICHARD SENKBILE
  • EVENTS
    • Tickets for Copa Style Magazine Celebrates Lupita Anez as 2020 Model of the Year!
    • SYLVIA TRAMORE MORRISON PORTRAYS JACKIE MOMS MABLEY
    • Tickets for Copa Style Magazine's "Spring Affaiir at the Watergate Rooftop
    • RODNEY WAYNE BRANCHE INTERVIEWS FLORENCE DUTCHESS CHAMPAGNE, HOST OF THE "RED DRESS GALA AWARDS 5TH ANNUAL CELEBRATION"
    • LENZI BAZAAR (PHOTOGRAPHER) TAKES FOCUS ON COPA STYLE MAGAZINE'S 8TH ANNIVERSARY FASHION SHOW AT LORD & TAYLOR
    • FELICIA'S FUND, VIVIEN ANYADUBA AGBAKOBA - FOUNDER
    • FOXTRAPPE REUNION 2019
    • KAREN MARIA ALSTON COVERS THE DAVID CHAPPELL PRIVATE AFTER PARTY
    • DC SWIM WEEK 2019
    • GEORGETOWN FASHION SHOW 2019
  • CUISINE
    • LOUBNA ENNADIR "Thermomix"
    • UTOKIA LANGLEY
    • GRACE COLLINS INTERVIEWS PACO CARRASCO
    • SWAHILI VILLAGE
    • JENISE'S KITCHEN AND WWSC CELEBRATION OF LIFE EVENT 2019
  • CULTURE
    • JILL BRADLEY
    • ALLISON SUTHERLAND
    • KAROLA CAVAGNA Scout & Cellar Wines
    • TIA COLLINS ("The Real Modes of DC"
    • APRIL SAMPE'
    • RASHAD MUHAMMAD
    • TOTAL LIFE PRODUCTS FOR HEALTH & NUTRITION
    • KNOIR
    • JESSICA M. GRAHAM
    • ROBIN PHILLIPS
    • HOW MUCH DOES THAT DOG REALLY COST IN THE WINDOW?
    • YA MINKO
    • THE REAL SOUTH AFRICA PART 2
    • ELIZABETH FELLOWS
    • THE REAL SOUTH AFRICA
  • PEOPLE
    • SHARON JACKSON BULLOCK "Embracing My Sexy Sixties"
    • SEBRINA BROWN (THE GIRLFRIENDS TEA)
    • KEVIN WILLIAMS, 2020 "ENTREPRENEUR OF THE YEAR"
    • SABRINA WOOTEN
    • BELLA LEVY
    • BELLA LEVY (COMPETION)
    • DANA HICKS-HUNGERFORD 10/26/20
    • TIA COLLINS EXECUTIVE PRODUCER/DIRECTOR
    • TAYLOR MADE
    • DIANA L. BROWN 10/19/20
    • FRONT ROW PHYLLIS
    • CHRISTINA BRICE
    • GAYELA BYNUM 7/8/20
    • JOAN ACHONG
    • MAYA CLARK "Indubitable Fitness" 8/10/20
    • MELANIE WEBB (PATE)
    • SUSAN SMALLWOOD 7/24/20
    • DR. AVIS DEVEEVER
    • MIKELL 5/12/2020
    • THE SPECTRUM CIRCLE 5 YEAR ANNIVERSARY
    • ERANA & JAMES TYLER 2020 "COUPLE OF THE YEAR"
    • THE EUBANKS SIBLINGS
    • TAYSHA SHAW-DAVIS 5/30/20
    • CHELLY ROY
    • KATHI MUHAMMAD
    • JOHN WARDELL PHOTOGRAPHER
    • YOLANDA NELSON INTERVIEWS CHRIS THOMAS OF "RAP CITY"
    • TRACY LOVE 4/17/20
    • MICHELLE GREER 1/31/20
    • GWEN HURT SHOECRAZY WINE COMPANY
    • CHERYL SHIVER
    • CONNIE AMOS-PARSONS
    • DR. JOANNE CAREY VETERINARIAN
    • MIKELL REED CARROLL
    • SABRINA YOUNG
    • MAYA ROCKEYMOORE CUMMINGS
    • ANNA DEBOSE-HANKINS
    • GAIL KING 10/23/19 "All Roads Lead to Gratitude"
    • MARRIAGE CAN WIN
    • DR. RONNIE SIDDIQUE
    • JOAN ACHONG
    • SHARON PARKER
    • GAIL MARGARET KING
    • LEONARD DESHIELD
    • JANELLE JOHNSON 9/12/19
    • SETORIA
    • CARLA HOLMES COVER STORY
    • GIGI RILEY FOR MAYOR OF SEAT PLEASANT
    • EMMANUEL O. IRONO
    • SOFIA PELLEGRINO
    • KIMBERLY HICKMAN-BEY
    • MARGARET P. BEAN
  • AWARDS
  • SOPHIA DAVIS
  • TIM BRADLEY
  • ALICE DOLL PART 2
  • THE REAL SOUTH AFRICA PART 2
  • GAYELA BYNUM AND WWSC'S 10TH ANNIVERSARY
  • ALICE DOLL'S BEAUTY SHOW PART 1
  • SPECTRUM CIRCLE 2019
  • KATRINA RAINEY
  • J. DE LOS SANTOS
  • RON COOKE
  • KAS FLANAGAN
  • SALOME AUTOLINO
  • NIKEA MARIE
  • DEBRA CHANDLER
  • LINKS LUNCHEON
  • WIPS UNSCRIPTED CHRONICLES
  • GRETA CHAPIN MCGILL 2/4/19
  • ERENA CHEBES
  • RICHARD FLEMMING
  • KEVIN GRANT
  • JAZETTE LANE-ENGLISH
  • HAZEL MITCHELL-BELL
  • CHEF MIA
  • LISA BUSH
  • GEORGE DINES
  • MARNIE IRENE JOPP 1/8/19
  • DR. RENEE ALLEN 2/10/19
  • SYLVIA TRAYMORE MORRISON 2/1//19
  • JIMMY LEE COMEDIAN
  • LAKESSHIA SLAUGHTER
  • MARK & KRYSTAL
  • DR. SHARON HARGRO PORTER
  • JANELLE JOHNSON 1/11/19
  • GIFT HUGHES
  • CARLTON HART PT 1
  • RYANN KELLY
  • FOCUSED MARRIAGES
  • CIRCLE OF FRIENDS
  • "GOSPELTEK"
  • VIVIEN ANYADUBA AGBAKOBA Part i
  • ANYA BY VIVIEN PT 2
  • CARLY MEEK (Cover Story)
  • JANELLE JOHNSON 10/22/18
  • HANNA JORDAN KENT
  • PATRICK AMARA
  • JESSICA SHIFFLETT
  • TRACY LOVE 9/12/18
  • BARRY FREEMAN
  • JANELLE JOHNSON
  • TRINA LOVE COVER STORY
  • DANA DAYNE THE GIZ
  • ROSE HUNT
  • TRACY LOVE, IMAGE CONSULTANT
  • KENNEDY J GILBERTSON
  • TRINA LOVE
  • BILL HART TAKES FOCUS ON WEMODEL USA 2018
  • WALTER KIRKLAND
  • EMILY KENNERLY GONZAGA
  • Q ALLEN KING
  • CARLA
  • LIZ N
  • DR BERNIDA THOMPSON
  • MARNIE IRENE JOPP
  • MAIMAH KARMO
  • ANDREA ROANE PT I
  • JOSIE VALDEZ 7/8/18
  • YOLANDA & TARUS NELSON (STRIVE)
  • STEVEN GAFFNEY PART I
    • STEVEN GAFFNEY PART II
  • AMANDA LINTON 4/17/18
  • JAMAL ASHOUR
  • ANTWAIN DONTE' HILL
  • ROLL CALL CREW RCC
  • GAYELA BYNUM 1/6/18
  • JOSIE VALDEZ
  • MB DESIGN GALLERY
  • SPECTRUM CIRCLE AWARDS LUNCHEON 2018
  • MICHAEL LOMBARD
  • THERESA R. PROCTOR
  • NEW YEAR NEW ENGAGEMENT STEPHANIE WHITE 3/19/18
  • MONICA JONES DESIGNER NANALOLA COUTURE
  • ANCA BALINISTEANU
  • CATHERINE MARIE
  • KAREN MARIA ALSTON 2/6/18
  • STEPHANIE WHITE 2/22/18
  • TERRI JONES 2/2/18
  • JULIAN BRITTANO
  • CHERYL SHIVER 2/17/18
  • DANA DAYNE 1/17/18
  • BRIAN BENSON ACTOR
  • JACQUELINE MIMS
  • MARK MCKINNON
  • DR. MELANYE MACLIN, M.D.
  • DORIS MCMILLON
  • AARON CROUCH
  • JACKIE HICKS
  • THE COPA STORY
  • LISA SPODEN 12/1/17
  • ERICA MAHONEY 12/11/17
  • GAYELA BYNUM 12/1/17
  • ELSA W. SMITH ATTY.
  • ANTONIO MCKAY
  • SANDRA SANTIAGO, ACTRESS
  • LISA SPODEN 10/13/17
  • MILAN 10/18/17
  • MELANIE GAMBLE Pt. I
  • SSB CREATIONS
  • GAYELA BYNUM 10/13/17 MISS GLOBE
  • SUZETTE MANDULEY: CYBER TIPS 10/1/17
  • THE OVERDUE RECOGNITION ART GALLERY
  • DANE E. CONNER ACTOR
  • ELISABETH'S BOUTIQUE
  • MARTA BOTA 1/28/16
  • FACIALS 8/4/15
  • NAKIA WRIGHT 9/1/17
  • LISA SPODEN 9/1/17
  • LISA SPODEN
  • GAYELA BYNUM 8/25/17
  • TRACI FOWLKES
  • MARTA BOTA 8/25/17
  • RONKE 8/25/17
  • DAWN HARVEY
  • REGGIE BELL
  • DANA DAYNE 7/20/17
  • JOHN MENSAH
  • "STAR POWER 2017"
  • VIKKI JOHNSON 4/17/17
  • THE SAVVY FASHIONISTA
  • LOLLY'S LOCKS
  • THE REAL HOUSEWIVES OF POTOMAC
  • DANA DAYNE 4/17/17
  • ARTYCE DOZIER 4/17/17
  • LAWANNA HARROD
  • FELICIA GRAY
  • MARTA BOTA 3/9/17
  • VIKKI JOHNSON "REMEMBER TO BREATHE"
  • PAMELA REAVES 2/16/17
  • CHRISTINA
  • MARTA BOTA 1/17/17
  • GUISELLE RL 1/13/17
  • CHERYL WOOD PT 1
  • CYRENE RENEE
  • STEPHANY DEBERRY
  • RENEE ALLEN 11/8/16
  • ASHLEY CLOUD: 6 GREAT TIPS TO DEVELOP A SUCCESSFUL FASHION BRAND
  • JEREMEY PAUL
  • MELBA MOORE 9/25/16
  • JUDITH LEDBETTER
  • ANGELA STRIBLING
  • SERENE CREME
  • GAYELA BYNUM 7/12/16
  • SHANDA SOFABULOUS 6/19/16
  • MARTA BOTA 6/16/16
  • SOBE RESTAURANT
  • FOREVER MOORE
  • LATIN FASHION WEEK
  • TOURAINE LYNCH
  • We Will Survive Cancer honors Touraine Lynch as a 13 year Cancer survivor at a special Mardi Gras dinner at McCormick & Schmicks
  • DANA DAYNE 5/16/2016
  • MRS. DC AMERICA 2016
  • JOSEPH BRAXTON
  • GUISELLE RL
  • SHANDA SOFABULOUS 3/16/16
  • WARREN SHADD
  • SPECTRUM CIRCLE
  • WARREN CHRISTOPHER 2/19/16
  • SYLVER LOGAN SHARP PT2
    • SYLVER LOGAN SHARP PART 1
  • SHANDA SOFABULOUS 2/7/16
  • WARREN CHRISTOPHER PART 4
  • KATYA AVDEEV
  • SHANDA SOFABULOUS 1/17/16
  • MARTA BOTA 12/24/15
  • ASHLEY IVEY
  • PERNITHA TINSLEY 12/18/15
  • PERNITHA TINSLEY 10/30/15
  • WARREN CHRISTOPHER PART 2
    • WARREN CHRISTOPHER PT 1
  • DANA DAYNE
  • SUSAN SMALLWOOD
  • INGRID CAMPBELL WHITE 10/12/15
  • SIMON BECHARA
  • MARTA BOTA 10/31/15
  • LEGAL TALK 9/29/15
  • SHANDA SOFABULOUS 9/21/15
  • PERNITHA TINSLEY 9/22/15
  • MARTA BOTA 9/17/15
  • IRINA MOLOGOKO
  • PERNITHA TINSLEY 8/28/15
  • KEITH MIDDLETON Pt. 2
  • SHANDA SOFABULOUS 8/29/15
  • WERNER WESSELS
  • VIZCAYA SWIMWEAR
  • TRU BLACK 8/21/15
  • 50+ AND FABULOUS
  • PAM REAVES 8/9/15 "THE WHOLE TRUTH"
  • BOB PAFF
  • INGRID CAMPBELL WHITE 8/6/15
  • FLAMINIA GARIONI
  • GAYELA BYNUM JUDGES THE MISS UNITED STATES PAGEANT
  • MICHELLE GREER 7/23/15
  • JANA SEDLAKOVA 7/23/15
  • BILL HART
  • PAGEANTRY 2015
  • A TRIBE CALLED FABULOUS
  • BRETT JOHNSON ATLANTA
  • LOVE OF DANCE
  • PAM REAVES 6/24/15
  • HAROLD HAYLEY
  • TALYA VIKRAM
  • BRETT JOHNSON
    • BRETT JOHNSON'S TRUNK SHOW AT NEIMAN MARCUS
  • SHERRON WASHINGTON
  • TINDERBOX
  • ATLANTA FILM FESTIVAL Pt.2 w/ KIMBERCY MARIE 6/11/15
  • RICHARD WRIGHT
  • SHANDA SOFABULOUS
  • CASSIE GAINEY
  • MEKEDA
  • ASHLEY JEFFERSON
  • SASHA HAILEY
  • MARTA BOTA "FOUNDATION"
    • MARTA BOTA "BROWS"
  • PAM REAVES 4/17/15
  • MARCELLA MOLLON WILLIAMS. CREATING YOUR PERSONAL LEGACY DAY 4/17/15
  • JANA SEDLAKOVA "CONFIDENCE" 4/17/15
  • ATLANTA SPRING EVENTS!!!
  • ANN ATKINS
  • ALVIN JONES
  • KAREN ALSTON
  • HEATHER FRITCHLEY SHUE
  • AARON D. SPEARS
  • TribBey
  • VALERIA
  • PAM REAVES 1/4/15
  • MARTA BOTA, ENDLESS POSSIBILITIES 3/4/15
    • MARTA BOTA'S BEAUTY TIPS TO BEAT THE WINTER BLUES
  • KIMBERCY MARIE INTERVIEW
    • KIMBERCY MARIE
  • CHERISSA JACKSON
  • INGRID CAMPBELL WHITE 1/26/15
    • INGRID CAMPBELL WHITE 1/21/15
    • INGRID CAMPBELL WHITE
  • BOB PAFF 2/25/16
  • ELENA
  • JENNIFER BRANDE
  • DARISE DEAL ON TWITTER
  • SEAN FOSTER
  • XMAS IN NEW YORK
    • MARTA BOTA BEHIND THE SCENES >
      • RED CARPET MAKEUP
      • MAKEUP MAGIC
      • MAKEUP FOR TRAVEL
  • HAYDEN
  • THE FASHIONABLE WORLD OF PAMELA REAVES
  • SARAH D. BELL
  • DUBAI
  • PREMIERE OF CITY OF LOST SOULS
  • JANA SEDLAKOVA
  • JEFF GALLO
  • GREGORY TAYLOR
  • FELICIA FLAHERTY
  • MICHAEL LILLY
  • METAMORPHOSIS
  • MONEY 10/7/14
  • MARSHA REEVES JEWS
  • PAMELA REAVES 10/7/14
  • SYLVIA TRAYMORE MORRISON
  • MONICA SCOTT HAYNES
  • PATTERNS 102
  • ALI RIZVI
  • MARTA BOTA NYFW 2015
  • KANA SUZUKI
  • JAMES VINCENT
  • FALL/WINTER MAKEUP
  • BACK TO SCHOOL BEAUTY
  • GAYELA BYNUM
  • HOWARD FLETCHER
  • KAREN MARIA ALSTON
  • RASHIDA LAMBERT
  • THE BRONZE GODDESS
  • DARRYL F. WALKER
  • BEAUTY & THE HEAT
  • KEITH MIDDLETON
  • FINANCIAL STRESS
  • LONDON & PARIS
  • DANCE
  • RELATIONSHIPS 7/10/14
  • WORLD TRAVELER
  • BRIDAL BEAUTY
  • MAKEUP & STYLING PT2
  • D' MILIKAH
  • FASHION STYLING
  • FINANCIAL 'SWING'
  • PHOTOGRAPHY by MONICA TRUE
  • STERLING VS. STEVIANO PT.2
  • THE STERLING/STIVIANO SCANDAL
  • ELLA K AGENCY
  • THE ART OF MAKEUP STYLING PT1
  • PLATONIC RELATIONSHIPS PT.2
  • MUSIC VIDEOS
  • TAJ
  • KARA ALLAN ON MEN'S FASHION
  • PUBLIC RELATIONS
  • Cortney Hicks
  • LOVE DEATH&TAXES
  • LUNALINA MEN'S FASHION
  • MARTA BOTA
  • RELATIONSHIPS 3/21
  • KRISTEN BERSET
  • RELATIONSHIPS
  • MONEY$$$
  • AUTHOR GABRIELLE WILLIAMS
  • GINGER BAINE MILLER
  • PAMELA REAVES
  • AUTHOR CAPRICE SMITH
  • Alita Taylor Gregg
  • FAREWELL TO THE QUEEN
  • ACHIEVERS
  • LEGAL TALK w/ MICHELLE GREER
  • MODEL EXTRAORDINAIRE
  • WRITERS WORLD
  • MONEY & INVESTMENT
  • MODEL VIEWPOINT
  • HAIR STYLE
  • ENTREPRENEURS
  • CRITIQUE BOUTIQUE!
  • STAR POWER
  • YOUNG STYLE
  • MOVERS & SHAKERS
  • PERSONAL STYLE
  • THE "SCANDAL SHEET"
  • FRESH FASHION
  • VIP STYLE
  • FASHION
  • LIFESTYLE
  • PEOPLE
  • SPOTLIGHT
  • RICHARD GLOVER PT. 1
  • MASTERS OF IMAGERY
  • ENTERTAINMENT
  • A DELTA'S STORY
  • ARCHIVES
  • ALLENA
  • KIMBERLY
  • JODY
  • CASEY
  • MINGO STAN
  • Test2
  • BRANDON
  • VICKI LOVE LACKLAND
  • FRANCES CUESTA
  • TERRI TOLLIVER
  • FOXTRAPPE
  • YVETTE DOWNS
  • CHIEZDA
  • TARA GATES ANDERSON
  • FASHION SHOWCASE w/ KAREN ALSON
  • ARYTICE 5/25/17
  • ASIA ODUM
  • DR. CHERYLE BAPTISTE
  • TRINA LASHAWN
  • INGRID CAMPBELL WHITE 3/19/15
  • ANNE THAI
  • HAROLD HAYLEY 7/6/15
  • DRW
  • HAIR CARE
  • SHELLY ROY
  • CHRISTINA BRICE
  • NESHA SHETH MAMBAI BOUTIQUE
  • GINGA HARDY
  • New Page

Sean Foster


eFocus LLC
Sean Foster is CEO and Co-Founder of eFocus LLC, headquartered in McLean, Virginia. He is also Vice President and Co-Owner of TotalFit Alkaline Water in Eastern Shore, Maryland...

By Darise S. Deal and Rodney W. Branche

Copa: Sean, where did you grow up?

Sean: I was born in Long Island, New York and raised in Jamaica Queens, New York.  


Picture
Copa: What schools did you attend?

Sean: Initially, I went to Springfield Gardens School in Queens. My English/Grammar was above grade level, so eventually, I was transferred to an English Honors Program at Cardoza High School in Bayside Queens, New York.
Copa: What experiences in your past helped you develop your unique skills in your business?

Sean:  I'm a very social person, and I was also very sociable during my childhood. I've always spoken to everyone from the janitor, to the person in the elevator, to the CEO of a company. It never mattered who I was around, I was always initiating conversation with someone. Most of my past jobs have been in Marketing and Advertising. I've always had a knack for speaking and engaging in conversation. During the sales process, account executives get "beat up" so much that they become resilient and create a thick skin for themselves. I've learned that it's not about the customers who say "yes" as much as it's about one's who say "no." Once you realize that each "no" is just as important as each "yes", then you realize that its all about timing. In sales, you will hear many customers say "no." Eventually, you will hear a customer say "yes." It's statistics. You learn from each "no" as much as you learn from each "yes." 
Picture
Copa: Washington, DC is a special place, what encouraged you to move here and establish your business?

Sean:  I love Washington, D.C. This is where laws are made and the president resides. The political feel of D.C. is enough for anyone to be attracted to this area. For me, D.C. has always been a stable place to live. However, it is an intriguing city with a lot to offer. Slowly, the city grew on me. I started to become familiar with the environment and the people here. I soon realized that D.C. was a good fit for me.
Copa: eFocus, would you like to explain to us what it’s all about? 

Sean: eFocus LLC is a branding company. About six years ago, I worked with a company called Bezoom TV LLC. eFocus was birthed from that company. eFocus  partnered with Bezoom and took over the company's daily operations. Here at eFocus, we create sharp, themed 2- to 3-minute business video productions for business owners and brands. It's imperative to note that eFocus is more than just video. It's about relationship building with business owners and discovering how we can assist, whether it's financially through our partners, like First Financial Security, or print media through our partnership with  HERLIFE Magazine DC Metro, TV commercial placements with Comcast or Channel 9, or simple corporate web videos. 
Picture
Copa: Please share some information with us regarding ‘The Executive Seat.'

Sean:  The Executive Seat is a quarterly event held at the eFocus offices where top executives from the DMV join together in the boardroom to discuss upcoming projects, events and initiatives. During this event, we invite our partners, The Umbrella Syndicate(TUS), to explain the importance of amplifying their message and how we can assist. To further extend the reach of this event, TUS takes  pictures and strategically tags attendees on social media sites like Facebook. Often, C-level executives are hard to contact, and we created The Executive Seat with that in mind. It's a meeting of the minds to discuss creating partnerships through social media networking and branding. We discovered that if we can bring together top-level executives in a comfortable environment, then we can create a synergy and a willingness to collaborate. Through this event, unity comes forth and we discover deals and collaborations that may not have come to fruition without a connecting force. The Executive Seat is that force.

Picture
Picture
Patricia Watts - CEO of Onyx Global Solutions and Publisher of HERLIFE MAGAZINE
Picture
Picture
Copa: What special partnerships does eFocus have?

Sean: The TUS partnership developed through a friendship with Ken Rochon, the owner of TUS. Basically, we connected because they do photography and we handle video production and social media branding. For some reason, I never felt like we would step on one another's toes. It was more like, how can we work together to achieve a common goal? Reaching a common goal was key in this partnership. A lot of it has to do with TUS being at all the well-known events around town. As a networker, I also attended many key local events, so we would run into each other a lot. One day, we agreed that we really should partner, refer clients to each other, and work on a project, The Executive Seat, together. Since I am aware of a lot of events in the city, their benefit was to bring me on board in a partnership so that I could let them know about upcoming events. In turn, they had the opportunity to show off their marketing and photography skills to accent these events and help organizations amplify their messages. 

Our partnership with Onyx Global Solutions (OGS) was put into place to deliver personalized marketing solutions for eFocus LLC and to provide support to the Executive Seat for our business partners and for individual needs. Patricia Watts, a government strategic planner and a 20-year Veteran (Who also certifies as an African American and being a woman) fits the criteria to also obtain many government contracts. Any business that is in the Washington, DC area that is looking to expand, should consider including government contracting in their portfolio. Teaming up with OGS was for those purposes. We continue to build our portfolio together and look forward to creating good synergy with OGS. We are eager to assist them in gaining contracts and working those contracts as well.


Global Evolutions Digital Media Group, founded by Darise S. Deal, is our social media marketing partner. Whereas Bezoom TV has brought the Search Engine Optimization partnership for video, we are now offering social media marketing with video productions through this partnership. Currently, we use the video to market companies on social media sites with a direct sales approach online. Our partnership with Global Evolutions is something that we are proud of. The social media memes that are created and the engagement factor that comes with that partnership helps us gain potential clients.  We believe that this will be a long-lasting partnership. As long as social media is alive, there will always be a need for that service. It's most beneficial for business owners to add the social media package to their business video production.

Picture
Darise Deal
Picture
Picture
Ken Rochon
Picture
Copa:  What is your business philosophy as it pertains to ‘branding’ and ‘social media?’
        

Sean:   For all industries, your logo and company name should go hand in hand. When someone thinks of eFocus, we want them to think of branding, video production and social media marketing. I think we've been doing a very good job of bringing that to front street. It's a never ending process. Branding is something that takes a lot of time and effort. Look at brands like Nike, McDonalds and Geico, and other companies that have branded themselves properly. At eFocus, we know that we still have time to continue branding ourselves. My philosophy of branding is allowing your company to fit hand in hand with the your industry. 

  I also believe that word of mouth marketing is the number one means of marketing. I would love to say that it's video marketing, but I believe video marketing is number two. It's a natural approach to marketing when someone speaks about your business and they are not getting anything out of it.  Social media marketing is the new word of mouth marketing. In the old days, we used to brag to our friends about a restaurant while out at dinner, at the bar or around town. Nowadays, everything is on social media. It's all online. eFocus not only brags on our clients and partners, but we also post event pictures on social media. We do this effortlessly. These days, there are many people who are branding companies and they actually should be getting paid for it! Maybe they had such a good experience that they felt like sharing it with their 5,000 friends on Facebook or Twitter. Social media marketing, testimonials and positive customer reviews can be huge success markers for businesses. Therefore, social media marketing is very important. It's the first means of marketing if you think of it as word of mouth marketing online. 

Copa: We understand that you have written a chapter in the 4th edition of “Umbrella Marketing": Amplify Your Message” by Ken Rochon Jr., would you please tell us more about it?

Sean:  So far, three editions of the book have chapters containing information about The Executive Seat. We are also working on the book, "The Executive Seat," where every member of The Seat will write a chapter to explain their thoughts on social media and how it pertains to their business. 
Copa: What does the future hold for eFocus and Sean Foster?

Sean:  I would like to grow the current partnerships and build the relationships that we have. With HERLIFE Magazine DC Metro, I would like to create video productions for the clients who advertise in that magazine. We would love to implement a QR code in the ads to direct readers to the video. Also, with TUS we will continue working on The Executive Seat and expand to TV in the near future. We are already working with Fairfax TV on this project. Also, we would like to build on OGS and get more into government contracting. We will also work with Global Evolutions to obtain a strong synergy so that when clients think of Global Evolutions, they think of eFocus and vice versa. That synergy would be great because videography, branding and social media go hand in hand.  We're also going to start hosting more networking events. Look out for a partnership with well-connected people like Michelle Wright in the near future. We will also be teaming up with local event coordinators to make this happen as well. 

 

Final Thoughts: The perception of what people see around town or on social media is not actually who I am. A lot of people see things on social media, but they don't understand that I'm really a businessman and I'm an extremely focused person. I spend a lot of my time focused on business, even while I'm traveling or going to events. People may see me jumping around, traveling from city to city or from country to county, but it's all work! It's all a part of my branding. Everything that I'm doing has to do with building and growing my company. Where I've come from to this very point is a huge accomplishment for me. There was a lot of struggle and hard times in my past. I came from a "not-so-pretty" lifestyle. However, it opened my eyes and catapulted me to this level. I understood where I came from, so I was able to transition, dust off my shirt, clean myself up and get to the position I hold now. I want to be the face of that transition -- starting from nothing and being able to get to a certain position in life. This is the American story. It's also my story. When I think of people who emigrate from other countries to America with one shirt and one pair of pants, but yet somehow they become successful, I am motivated. Although, I haven't made it to where I'd like to be, I'm living the American dream, and there's much more to come from eFocus! 

 

For more information on eFocus, visit www.efocus.tv 

~Copa