Image is everything for your company, product, or service. Also the message you wish to send out to your prospective clientele. Darise Deal of Global Evolutions Digital Media Group makes it happen!
Copa: Darise, Where are you from?
Darise: I was born in Trenton, New Jersey, and I moved to the Washington, DC area at the age of 5. I’ve been a resident of Maryland ever since.
Darise: I was born in Trenton, New Jersey, and I moved to the Washington, DC area at the age of 5. I’ve been a resident of Maryland ever since.
Copa: What school did you attend and what was your field of study?
Darise: I received a Bachelor of Science degree in Public Relations from Florida Agricultural and Mechanical University (FAMU) in Tallahassee, Florida.
Darise: I received a Bachelor of Science degree in Public Relations from Florida Agricultural and Mechanical University (FAMU) in Tallahassee, Florida.
Copa: What started your interest in the field of Public Relations?
Darise: After joining a few networking organizations while attending FAMU, I realized that I was passionate about all things PR! Originally, my major was Magazine Print Journalism, and I aspired to one day start a health, wellness and beauty magazine for women. However, after speaking with several mentors and school counselors, I changed my major to Public Relations. I realized that I could do anything in the communications field with a strong PR background.
Darise: After joining a few networking organizations while attending FAMU, I realized that I was passionate about all things PR! Originally, my major was Magazine Print Journalism, and I aspired to one day start a health, wellness and beauty magazine for women. However, after speaking with several mentors and school counselors, I changed my major to Public Relations. I realized that I could do anything in the communications field with a strong PR background.
Copa: When did you establish Global Evolutions Digital Media Group?
Darise: Global Evolutions Digital Media Group was founded in August of 2013 by myself and my brother Jonathan Deal to help businesses and individuals successfully establish their brand, reach their customers and grow their businesses in the online marketplace. The Global Evolutions team provides expertise in branding, social media, blogging and public relations.
Darise: Global Evolutions Digital Media Group was founded in August of 2013 by myself and my brother Jonathan Deal to help businesses and individuals successfully establish their brand, reach their customers and grow their businesses in the online marketplace. The Global Evolutions team provides expertise in branding, social media, blogging and public relations.
Actor Wil (Onix) Lash
Copa: How do your clients actually benefit from your services?
Darise: A strong public relations and social media strategy provides many benefits for our clients. Both services can provide an economical way to reach a company’s target audience, increased awareness of their products or services, and an advantage over their competitors. Additionally, our services can strengthen a company’s image and enhance search engine optimization (SEO), which increases the chance for an organization to appear in the top search results on the Internet. Simply put, we help our clientele connect with their audience, develop strategic partnerships and significantly increase sales leads. Social media and PR are fundamental marketing communication tools every organization should value and implement as part of their overall outreach strategy.
Darise: A strong public relations and social media strategy provides many benefits for our clients. Both services can provide an economical way to reach a company’s target audience, increased awareness of their products or services, and an advantage over their competitors. Additionally, our services can strengthen a company’s image and enhance search engine optimization (SEO), which increases the chance for an organization to appear in the top search results on the Internet. Simply put, we help our clientele connect with their audience, develop strategic partnerships and significantly increase sales leads. Social media and PR are fundamental marketing communication tools every organization should value and implement as part of their overall outreach strategy.
Copa: Would you please give us a specific type service that has benefitted from your wonderful services?
Darise: We were recently informed our client that she received and inquiry via Facebook about her new bridal jewelry collection. Earlier that week, we developed a special promotion for the client’s various social media platforms, which showcased the strongest pieces in the collection. The posting went “viral” on social media and reached consumers far beyond fans who had liked our client’s business Facebook page. Shortly after the announcement was posted, our client was asked by a bride to be in Atlanta, Georgia to design her wedding jewelry, and she agreed! Our client was grateful and appreciative of the positive response to the social media posting. She was amazed that the announcement had reached a potential customer in Georgia. This is the power of social media for the small business owner.
Darise: We were recently informed our client that she received and inquiry via Facebook about her new bridal jewelry collection. Earlier that week, we developed a special promotion for the client’s various social media platforms, which showcased the strongest pieces in the collection. The posting went “viral” on social media and reached consumers far beyond fans who had liked our client’s business Facebook page. Shortly after the announcement was posted, our client was asked by a bride to be in Atlanta, Georgia to design her wedding jewelry, and she agreed! Our client was grateful and appreciative of the positive response to the social media posting. She was amazed that the announcement had reached a potential customer in Georgia. This is the power of social media for the small business owner.
Copa: Washington, DC appears to be a great place for your profession, how does it's proximity help your company?
Darise: While Washington, DC is a wonderful city for various professions, we are able to assist local, national and international clientele through our strong partner network.
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Darise: While Washington, DC is a wonderful city for various professions, we are able to assist local, national and international clientele through our strong partner network.
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Copa: We see that you have many clients in beauty, fashion and multi-media, would you speak on those services?
Darise: Our clients include well-known and up-and-coming make-up artists, local and national clothing and jewelry boutiques, fashion designers, graphic designers, videographers and photographers. We utilize social media and public relations strategies to strengthen brand awareness and sales for these clients.
Darise: Our clients include well-known and up-and-coming make-up artists, local and national clothing and jewelry boutiques, fashion designers, graphic designers, videographers and photographers. We utilize social media and public relations strategies to strengthen brand awareness and sales for these clients.
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Copa: How about a few words on branding and why it's so important to everyone?
Darise: A unique and recognizable brand is the key to success for all businesses. Not only is branding a company’s symbol, it’s also a company’s face. A business without a brand is a business without a face. Branding includes the company's name, how that name is visually conveyed through a logo, and how that name and logo are extended throughout an organization's communications and marketing materials. Branding is also about how a company is perceived by its customers. It is a set of fundamental principles as understood by anyone who comes into contact with a company. Branding creates credibility, a connection between the product and the clientele and helps motivate the customer. It’s the quickest way to communicate what a company is all about and the services it offers. Marketing a brand and building equity requires more than just communicating product benefits to consumers. Global Evolutions’ skilled consultants help create a significant brand experience that deepens emotion and drives engagement. It’s the same reason some consumers choose one brand over another when both companies offer the same products or services. It’s all about relevance. Global Evolutions helps companies develop a brand strategy that is relevant and more appealing to their target market.
Darise: A unique and recognizable brand is the key to success for all businesses. Not only is branding a company’s symbol, it’s also a company’s face. A business without a brand is a business without a face. Branding includes the company's name, how that name is visually conveyed through a logo, and how that name and logo are extended throughout an organization's communications and marketing materials. Branding is also about how a company is perceived by its customers. It is a set of fundamental principles as understood by anyone who comes into contact with a company. Branding creates credibility, a connection between the product and the clientele and helps motivate the customer. It’s the quickest way to communicate what a company is all about and the services it offers. Marketing a brand and building equity requires more than just communicating product benefits to consumers. Global Evolutions’ skilled consultants help create a significant brand experience that deepens emotion and drives engagement. It’s the same reason some consumers choose one brand over another when both companies offer the same products or services. It’s all about relevance. Global Evolutions helps companies develop a brand strategy that is relevant and more appealing to their target market.
Copa: Are there any additional services that you will be planning in the near future to offer your clients?
Darise: We have been very blessed and fortunate to have formed strong partnerships with like-minded business owners. In the near future, Global Evolutions will be offering its clients event planning, graphic design, photography and videography services. ~Copa
Darise: We have been very blessed and fortunate to have formed strong partnerships with like-minded business owners. In the near future, Global Evolutions will be offering its clients event planning, graphic design, photography and videography services. ~Copa